Team StandardBuild a team that knows how to show up.
Practical workplace communication, professional etiquette and team culture training for ambitious African startups building for the global market.
The gap
Great startups need more than great products.
As African startups grow, their teams increasingly work with international customers, investors, partners and distributed teams. But professional communication and workplace etiquette are rarely taught.
Small communication habits can affect customer trust, team relationships, leadership and the way a company is perceived.
We help founders build teams that communicate with confidence, clarity and professionalism.
What we teach
Eight practical areas that shape how a team is experienced.
Workplace Communication
Clear, respectful and effective communication across teams.
Email, Slack & Messaging Etiquette
How to communicate professionally without losing personality.
Meetings & Professional Presence
How to show up, contribute and communicate with confidence.
Feedback & Difficult Conversations
How to give, receive and navigate feedback constructively.
Customer & Client Etiquette
How teams should communicate with customers, partners and international clients.
Global Workplace Culture
Understanding the unwritten rules of working across cultures and borders.
Boundaries & Workplace Behaviour
Professional boundaries, respect, accountability and healthy team interactions.
Representing Your Startup
Helping every team member understand that they represent the company.
Programmes
Three ways teams work with us.
Every engagement is delivered live and virtually, shaped around how your team actually works — not a fixed course.
Team session
One live 60–90 minute session focused on the areas your team needs most, with a written summary and recommendations afterwards.
Ongoing programme
A series of sessions across a quarter, building communication, etiquette and feedback habits as your team grows.
Custom curriculum
A programme built for your context — customer-facing teams, new managers, distributed teams or onboarding.
How it works
Three steps, no friction.
Apply
Tell us about your startup and your team's needs.
Train
We deliver a practical live session tailored to your team.
Improve
Your team leaves with practical tools they can use immediately.
We're running four complimentary pilot sessions.
A short-term introduction to our work: four African startup teams receive one full live session at no cost, in exchange for honest feedback. Once the four slots are taken, the campaign closes and standard engagements resume.
The founder
Built from experience, not theory.
Team Standard was founded by Keji Pius, who has spent her career inside startups, fintech and technology teams — working alongside engineers, operators and commercial teams, and communicating daily with customers and partners across different countries and time zones.
That experience made one thing obvious: talented teams often lose trust not because of their product, but because of how they write, respond, run meetings and handle difficult conversations. Those habits are learnable — and rarely taught.
This training exists to close that gap for African teams building for a global market.
In their words
Trusted by teams building from the continent.
Our support team now writes to customers with a confidence we didn't have before. The session on client etiquette alone changed how we handle difficult conversations — we stopped losing trust over tone.
Operations Lead, Digital Cap FX
We came in thinking we had a communication problem. We left with a shared language for how we run meetings, give feedback and represent the company. The whole team references the session weeks later.
Founder, Rach
The training gave our engineers a practical framework for working with international partners. Our stand-ups are sharper, our emails are clearer, and cross-team friction has dropped noticeably.
Team Lead, Orba Tech
Questions
Before you get in touch.
Your team's culture becomes your company's reputation.
Give your team the tools to communicate, collaborate and represent your startup with confidence.